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Because in its early days the internet was prevalent in worlds that had historically excluded women – the military, finance, mathematics and engineering – women were not online in big numbers.
As late as 1996 America Online estimated that of its five million users, 79 per cent were men.
The photos arrived as hard copy, and Kremen and his employees scanned them in by hand.
Interested single people who did not yet have email could participate by fax.
‘Ah, Minnesota,’ he said: ‘Have you ever been to the Zumbro River?
In 2011 they sold the company for million to IAC, the corporation that now owns Match.
Like Match, OK Cupid has its users fill out a questionnaire.
Then that sounded depressing, so I finally wrote: ‘I like watching nature documentaries and eating pastries.’ From then on I was flooded with suggestions of You Tube videos of endangered species and recommendations for pain au chocolat.
OK Cupid was founded in 2004 by four maths majors from Harvard who were good at giving away things people were used to paying for (study guides, music).